Senior Marketing Manager | Marketing | CFCM | Real Estate | Egypt, Cairo – القاهرة

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

About you

Job purpose:

Develop & implement marketing strategy and plan. Manage the implementation of all marketing activities related to advertising and promotion for existing and future products offered by Cairo Festival City, through BTL and ATL advertising and effective utilization of the media and public relations opportunities, with the objective of meeting targets and company objectives relating to awareness, image building, and growth, as well as ensuring that representation of the project is consistent with its branding and market positioning as a leading Real Estate project in the region.

Key Accountabilities:

Marketing Strategy: Develop and maintain marketing strategy and a full-fledged marketing plan comprising of promotions, events, campaigns, loyalty programs to build CFC image and awareness, develop advertising and PR campaigns, assist sales and leasing teams to achieve their goals & meet business targets and prepare market research as requested.

Marketing Budget: Manage preparation and monitor expenditure of annual marketing budget and approved BAF’s marketing budget with the objective of effective utilization of the budget and achievement of desired financial outcome for all marketing initiatives, targeting growth and profitability.

Implementation of Marketing Plan: Manage, coach, direct and outline team responsibilities to ensure the best and most efficient implementation of the plan and its tactical activities as per the approved strategy. Provide leadership, motivation and support to the Marketing team.

Advertising: Manage in-house Artwork Station and contracted advertising agency in coordination with CFC Management, liaising with them, and monitoring campaigns and solutions being developed by the agencies so as to meet creativity standards. Ensure compliance to the brief and brand corporate identity.

Public Relations: Manage the PR agency in coordination with CFC Management, developing a yearly public relation plan and maintaining positive relationships with the media as well as sourcing-out local or regional public relations opportunities to get maximum exposure for the project via press releases and coverage of events and activities.

Team Management & Leadership: Lead and coach subordinates in the team ensuring that the right calibre of people are selected, trained and well-motivated to carry out their duties taking into account the competencies required to handle the varied nature of clients and that they have the necessary skills & capabilities and are trained & motivated to perform their job effectively in order to achieve business objectives.

Communication: Maintain proper communication with CFC Management and update the team on the progress in the marketing strategy and marketing plans, liaising and building good relationships with different departments as well as with peers and other staff members of the company.

Events: Supervise and oversee the Events Team to develop a well thought-out events and promotion strategies and plans that drive visitation to the mall and the city.

Online Strategy: Develop a comprehensive plan to fully leverage company online platform and social media to activate and engage customers online through managing the social media agency.

About the job

Minimum Qualifications and Knowledge: Bachelor degree in Marketing or Business Administration or Mass Communication

Minimum Experience: 10-12 years of experience (at least 6-7 years in marketing Real Estate and Shopping Centers)

Job-Specific Skills: Vision, creativity and good understanding of advertising and PR

Behavioural Competencies: Leadership, ability to manage simultaneous jobs and set priorities. High trouble shooting capability. Ability to work under pressure.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

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